Vision Ideas Victory
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We Are Vivid

Working in collaboration with clients and stakeholders, we explore their vision, craft ideas that work across all channels and at every touch-point, to deliver measurable victories.

Victory Tree

OUR APPROACH

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OUR APPROACH

Our Vision, Ideas and Victory® model ensures constraints are not restraints and we can go crazy with creative but structure it in success. No stone is left unturned and no project will be left unmanned! From start to finish and back again we record, track and document.

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Latest Work

Client: Canal & River Trust

Projects: Humans of the Waterways

Vision:

A blogging platform that can convey the vital resources & extended community of the charity.

Ideas:

To portray the stories of the people who use, live and work on the 2,000 miles of waterways in England & Wales, we devised a cutomized Tumblr site called Humans of the Waterways to inadvertently promote the waterways as an essential part of everyday life.

Victory:

By intrinsically linking people to the waterways we could convey how they enhance everyday life in positive way, inspiring people to donate and engage differently with the charity.

Find us, Keep us

Find us, Keep us

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Triple A Approach

Ideas Generation

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Ideas Generation

Each brief is considered from three aspects by individual teams; how will people be aware of the activity, what actions or transactions will be made and where, why will it encourage advocacy. We then come back together and find the power idea.

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Latest Work

Client: Visit Guernsey

Projects: Brand & advertising strategy

Vision:

To create a reinvigorated brand and tourism advertising strategy for Visit Guernsey.

Ideas:

Great Things Happen in Guernsey.

Victory:

Pre TV research indicates a potential 289% uplift in enquires generating £231M income. More great victories to follow.

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Content and Conversation

Content + Conversation

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Content + Conversation

Media has always been social, long before Zuckerberg got his hands on it. And content is at the heart, we understand how to create great content that will start the right conversations both on and offline. From video to photography, copy to infographics, email marketing to blogging. From 140 characters and up we’ll get you talking!

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Vividication

Insights

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Insights

Insights are the cornerstone of creativity – from focus groups to google, workshops to conversation tracking, on the street to online panels, we explore them all. We invite clients and stakeholders to join us in a vividification session where we put prejudices and preconceptions aside, wear different hats and use sticky notes to our hearts content.

Wellbeing

Our Focus

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Our Focus

We know countries, regions, cities and audiences all have different priorities and issues, we will address all these factors to find best practice whilst working towards key priorities and delivering ROI.  Our award winning campaigns in; environment, health & social, sport, tourism & culture, place & infrastructure and retail; cross populate to keep getting better.

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Latest Work

Client: VisitBlackpool

Projects: Destination websites

Vision:

To create an exciting new destination website for Visit Blackpool and to create an online Blackpool Resort Pass – the first of its kind in the UK.

Ideas:

We created both a destination website and e-commerce microsite that convey the essence of Blackpool, ensuring a smooth visitor journey, encouraging sales and enquiries.

Victory:

Both sites have enabled visitor growth, accommodation sales, merchandise sales and partner advertising. The Resort Pass was awarded Best Marketing Initiative in the Lancashire Tourism Awards 2013.

Mid Wales – Case Study

Latest Work

Client: Mid Wales

Projects: Rebrand

Vision:

Rebrand & Promote Mid Wales.

Ideas:

To create a brand which accommodates all the destinations in the largest county of Wales, and to capture the essence of the region.

Mid Wales My Way

Victory:

Unanimous buy in from all Powys/Mid Wales Partners, the creation of a bespoke bilingual typeface including Welsh characters, a 60 – second TV and online film and a brand toolkit to guide all creative material.

Brand Footprint

Strategy

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Strategy

Lead where others follow or follow where others lead; each brand or campaign has a footprint. This defines who and where we are, where we want to be and how we are going to get there.  From segmentation to profiling and positioning to messaging – strategy comes first to make sure each of our clients make their mark.

Vivid News

Are you a gutsy Junior ready to grab a Midweight Designer role position by the …. You’ll need to be highly creative (obviously), organised ...

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Latest Work

Client: Healthwatch Lancashire

Projects: Character Illustrations and Iconography

Vision:

Create friendly device that generates a conversation between Healthwatch and the people of Lancashire.

Ideas:

To create a suite of illustrations including characters and icons to represent the people of Lancashire. The illustrations can easily visualise their issues with charm, honesty and humour.

Victory:

Using the suite of illustrations a story can be built up to represent how lone voices can come together, be amplified and make a difference.

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